Event Leadership for the New World: Part two, chapter six

Posted in Uncategorized on October 11, 2013 by fullcircleproductions

Goals for the chapter:
Identify leadership characteristics in an event manager and in yourself
Make critical decisions and act decisively
Solve problems
Overcome communication challenges
Use five critical factors to improve your leadership ability

Leadership styles:
Democratic style- excellent for facilitating discussions and building concensus
Autocratic style- should be used sparingly; effectively only when time is of the essence (see: fire evacuations, etc.)
Laissez-faire style- least used in event management because it requires a team with exactly equal skill; in theory, this is possible, but in reality it is impossible; would allow event manager to sit back and let the group guide itself.

Event leadership characteristics:
1. Integrity
2. Confidence
3. Persistence
4. Problem solving
5. Communication skills
6. Vision


Event Leadership for the New World: Part two, chapter four

Posted in Uncategorized on October 10, 2013 by fullcircleproductions

Improve human-resource management
Recruit excellent staff and volunteers
Orient and train staff and volunteers
Develop policies, procedures, and practices
Motivate your event staff and volunteers
Improve time management
Benefit from diversifying your staff
Create and evaluate this organization chart
Reward good performance

Event Leadership for the New World: Part two, chapter five

Posted in Uncategorized on October 7, 2013 by fullcircleproductions

Goals for this chapter:

Understand the basic event management financial and accounting terminology
Maintain event financial records
Understand and interpret the event balance sheet and income statement
Calculate the break-even point and profit margin for your event
Forecast projected revenues and expenses for your event
Estimate reliable budget goals for your event
Plan and allocate your event budget

… My brain. It hurts.

Event Leadership for the New World: Part two (Event Administration), chapter three

Posted in Uncategorized on October 6, 2013 by fullcircleproductions


Goals for the chapter:
Conduct comprehensive research for your event
Identify key sources of information for planning
Design a program creatively
Develop an appropriate theme
Establish and manage an effective strategic plan
Develop and manage the timeline for an event

The most important thing I learned from this chapter: calculating event space goes like this. You need 10ft2 per couple in planned attendance. You can then subtract that number from your total event space to figure out how much prop space you have for the event.

ALSO: Take parking and traffic into consideration! Even though they are not actual parts of the event, they can definitely set the mood so right or soooo wrong. Considerations should also be made for those with food allergies and physical impairments.

There are also entire sections dedicated to balloons, floral arrangements, and tents… But those sections are not worth mentions.

Event Leadership for the New World: Part one, chapter two

Posted in Uncategorized on October 4, 2013 by fullcircleproductions


Goals for the chapter:
Recognize and use the five phases of the modern event management process (I discovered not much later in the chapter that these were research, design, planning, coordination, and evaluation)
Identify the strengths, weaknesses, opportunities, and threats of your event
Create an accurate blueprint for your event
Complete a group analysis for your event
Communicate effectively with event stakeholder

This chapter was strange. Most of it was filled with connections to the “creative process…” Which is great- I love creativity and thinking outside the box and pulling in outside resources to make things more effective, but I just never thought I would see a business textbook, in the second chapter no less, talking about this kind of thing. I mean, look at this list of suggestions to get the “creative juices flowing:”
1. Visit one art gallery each month.
2. Attend a live performance of opera, dance, or theater each month.
3. Read great works of literature on a continuing basis.
4. Enroll in a music, dance, literature, visual arts, or acting class or discussion group.
5. Apply what you are discovering in each of these fields to event management.

…Check. Got it. It’s in the bag, this chapter. OWNING IT.

Well, except for the fact that the end of the chapter seems to suggest that you need a whole team and a lot of time to decide the feasibility of a project. I am not sure it needs that much effort.

Event Leadership for the New World: Part one, chapter one

Posted in Uncategorized on October 3, 2013 by fullcircleproductions

“May you be cursed to live in interesting times.”- Ancient Chinese saying

There was a very interesting section in this chapter about the attack on the World Trade Center having impact on event management and planning. I wish it had gone into more detail; it mostly just said, “Hey. It happened. It changed things,” but did not explain why or how.

Goals for the chapter:
Recognize and understand the demographic changes affecting the global events industry
Utilize the psychographic changes affecting the length, purpose and outcomes to improve performance
Identify new and emerging career opportunities
Understand why education has become the most important factor in event leadership growth
Identify industry certification programs
Advance your career throughout the twenty-first century

Interesting theories and models:
Goldblatt Model for the event management profession: THE PROFESSION (category of work)->THE PROFESSIONAL TITLE (the name of the career position)-> SUBFIELD SPECIALIZATION (focal point based in category of work)-> STAKEHOLDERS (others that are invested in an event)
Four Pillar Approach: The four basic columns that hold up an event are TIME, FINANCE, TECHNOLOGY, and HUMAN RESOURCES.

This chapter does not mention nonprofits at all. This was disappointing to me because I feel as though some of the chapter would probably read differently if the author had made mention of the nonprofit sector.

Three things I thought were nice takeaways from this chapter:
One should have a professional reading log. Document and make notes on everything you read, especially the things you read for work.
One should set aside at least twenty minutes each day specifically for professional reading.
Networking is key. Without networking, event management essentially could not exist.

It was also suggested that one should, at the beginning of each year, construct a 1-, 3-, 5-, and 10- year plan. I would be interested to see what mine from this year would look like in comparison to last year’s!


Posted in Uncategorized on September 25, 2013 by fullcircleproductions