Event Leadership for the New World: Part one, chapter two


Goals for the chapter:
Recognize and use the five phases of the modern event management process (I discovered not much later in the chapter that these were research, design, planning, coordination, and evaluation)
Identify the strengths, weaknesses, opportunities, and threats of your event
Create an accurate blueprint for your event
Complete a group analysis for your event
Communicate effectively with event stakeholder

This chapter was strange. Most of it was filled with connections to the “creative process…” Which is great- I love creativity and thinking outside the box and pulling in outside resources to make things more effective, but I just never thought I would see a business textbook, in the second chapter no less, talking about this kind of thing. I mean, look at this list of suggestions to get the “creative juices flowing:”
1. Visit one art gallery each month.
2. Attend a live performance of opera, dance, or theater each month.
3. Read great works of literature on a continuing basis.
4. Enroll in a music, dance, literature, visual arts, or acting class or discussion group.
5. Apply what you are discovering in each of these fields to event management.

…Check. Got it. It’s in the bag, this chapter. OWNING IT.

Well, except for the fact that the end of the chapter seems to suggest that you need a whole team and a lot of time to decide the feasibility of a project. I am not sure it needs that much effort.


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